Fotoforce for the Fashionista
Fotoforce For the Fashionistas
By Annie Noon
My career in photography started in Sydney where, amongst other things, I specialised in Fashion photography. I have always loved shooting fashion .. working together with fashion designers and models and sometimes fashion editors to create a fantasy world of fashionista magic whilst at the same time striving to showcase the designs in their best light. I worked for many designers, model agencies, fashion outlets and magazines including several shoots for Vogue Australia magazine . I shot David Jones catalogues at their ‘In House’ photos studios in Sydney and shot many amazing images for Australian fashion icons Linda Jackson & Jenny Kee of ‘Flamingo Park’ fame. One of my shots of Jenny Kee, whose Australiana knitwear was worn by Princess Diana and who designed some of the eye-catching costumes worn in the Sydney Olympics opening ceremony , was featured on the front cover of her own biography ‘A Big Life ‘ .. which is a great read. Many of these images of fashion legends Jenny & Linda are soon to be featured in an exhibition at the museum for Applied Arts and Sciences ( MAAS ) in Sydney this September through to June 2020 called ‘Step Into Paradise ‘ I’m looking forward to seeing the published book from this exhibition .
Local Gold Coast fashion designer Leesa Gill of ‘Black N Bling’ says ‘ Annie is an absolute pleasure to work with, creating stunning images that showcase my high-end fashion label. Annie was an integral member of the team that travelled to the USA for Black N Bling’s launch into the American market ’. Helena Karkovic of Helena Couture Bridal and Evening wear says ‘Annie always presents wonderful ideas for locations and themes to create a magical world of timeless elegance where my gowns take centre stage’
My fashion experience spills over into all my other work .. it helps you develop a keen eye for the smallest detail and has helped me in spotting amazing locations and working with beautiful complimentary light sources for all the amazing faces I photograph. 
